Archive for 2014
Become Epic with Content Marketing: Interview with author Joe Pulizzi
When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego, General Mills, Zappos, Sherwin Williams, Ford, Google, Procter & Gamble and John Deere, it’s time for VPs of Marketing and Public Relations (PR) Directors to pay close attention. Content marketing evangelist Joe Pulizzi is the author of a recent book,…
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