About MaccaPR

Led by Paul Maccabee, MaccaPR is a blog from Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Dedicated to inspiring chief marketing and PR officers, corporate communications directors and marketing professionals, MaccaPR was named one of the "Best PR Blogs in the World" by InkyBee, one of the "Top 100 PR and Communications Blogs in America" by Feedspot and one of Muck Rack's "Top 25 Must-Read Public Relations Blogs".

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When Marketers Dare to Take a Stand: Dangerous Waters or Courageous Branding?

From Airbnb’s "We Accept" diversity drive to Patagonia’s "The President Stole Your Land" campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no denying that our political climate has galvanized...

June 27, 2018

7 Lessons Every Marketer Can Learn From The CrossFit In...

Here’s a question for PR and marketing pros: Which was the most significant corporate comm...

February 19, 2018

How Clients Can Get Their PR Agency To Love Them (And W...

Does your PR agency love you? No really, do they absolutely adore working for your company...

January 4, 2018

Event Marketing Is Back, Baby: Two Experiential Experts...

You remember the 'Fearless Girl' statue that faced down the “Charging Bull” on Wall Street...

November 30, 2017

5 Mistakes You Must Never Make When Marketing To Hispan...

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Ho...

October 2, 2017

New Business Battles: Why Can't Your Competitors Be You...

“Keep your friends close, but your enemies closer” was advice given neither by Chinese phi...

August 14, 2017

Building A Wildly Successful PR Agency: The Doug Spong ...

What does it take to build a national public relations agency powerhouse from scratch that...

July 13, 2017

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