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What Every Communicator Must Consider During this Heated Election Season
Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we…
Jean Hill
Olympic-Level Influencer Marketing: How Visa, Skims, Adidas and Reese’s Scored Big at the 2024 Games
The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms…
Emma Larson
Brand Partnerships Unwrapped: The 4 Influencer Trends Every CPG Marketer Must Understand Now
Influencer and brand partnerships are nothing new — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering…
Christine Scherping
Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview
How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? What steps should you take…
Paul Maccabee
Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1
As brand marketers and corporate communications professionals dive into 2024, we’re already contemplating what lies ahead for the year, particularly in the realm of influencer…
Emma Larson
5 Media Training Lessons From the Disastrous Testimony of MIT, Harvard And UPenn Presidents
When the presidents of MIT, Harvard and the University of Pennsylvania agreed to testify before Congress last December about the antisemitism engulfing their campuses, they…