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Winning Visibility: How to Get AI Platforms to Notice Your Brand
Whether you’re a B2B or B2C marketer, AI has quickly risen to become the new front page of search. Instead of scrolling through pages of…
Selena Corona
Lessons Learned from 40 Years of Agency PR
I write this as I have only hours left of my 40-year career in public relations, a profession that was the perfect match for my…
Jean Hill
17 Tips For Building a Kick-Butt, Successful Marketing Career
As we celebrate our Minneapolis PR agency’s 29th Anniversary, we’re ready to reveal the secrets that will contribute to your career success in marketing communications….
Paul Maccabee
New Year, New Predictions, Same Goal: Authenticity
Welcome to 2025! No matter whether you’re a PR pro inside a corporation, a non-profit or an agency, you’re responsible for guiding your organization through…
Elyse Bauchle
Best Practices for Effective Online Reviews Management
If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a…
Katie Lambrecht
What Every Communicator Must Consider During this Heated Election Season
Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we…