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Brand Partnerships Unwrapped: The 4 Influencer Trends Every CPG Marketer Must Understand Now

Influencer and brand partnerships are nothing new  — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering…

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LinkedIn Insights from Social Media Marketing World 2024: 3 Secrets to Increasing Your LinkedIn Engagement

Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a…

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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? What steps should you take…

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Social media influencers

Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1

As brand marketers and corporate communications professionals dive into 2024, we’re already contemplating what lies ahead for the year, particularly in the realm of influencer…

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5 Experiential Trends Every Brand Marketer Must Know For 2024 

Over a year ago, I was surrounded by flames. Although, not in any life-threatening or crisis communications way that a typical PR professional might anticipate….

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Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023

“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra. So what can you as a marketing and corporate communications…

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