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How Clients Can Get Their PR Agency To Love Them (And Why Clients Should Care!)
Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they…
Paul Maccabee
Is Your Social Media Voice Helping Or Hurting Your Brand?
“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company…
Macca PR
PR War Stories: Preparing Your CEO to Testify Before Congress
Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill?
Paul Maccabee
6 Awesome Examples of Leveraging Corporate History in Brand Storytelling
You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the…
Macca PR
Become Epic with Content Marketing: Interview with author Joe Pulizzi
When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego, General Mills, Zappos, Sherwin Williams, Ford, Google, Procter & Gamble…
Paul Maccabee
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