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Is Your Social Media Voice Helping Or Hurting Your Brand?

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company…

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PR War Stories: Preparing Your CEO to Testify Before Congress

Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill?

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6 Awesome Examples of Leveraging Corporate History in Brand Storytelling

You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the…

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Become Epic with Content Marketing: Interview with author Joe Pulizzi

When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego, General Mills, Zappos, Sherwin Williams, Ford, Google, Procter & Gamble…

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