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PR War Stories: Preparing Your CEO to Testify Before Congress

Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill?

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6 Awesome Examples of Leveraging Corporate History in Brand Storytelling

You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the…

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Become Epic with Content Marketing: Interview with author Joe Pulizzi

When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego, General Mills, Zappos, Sherwin Williams, Ford, Google, Procter & Gamble…

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