{"id":2403,"date":"2024-03-13T13:25:27","date_gmt":"2024-03-13T13:25:27","guid":{"rendered":"https:\/\/info.maccabee.com\/blog\/?p=2403"},"modified":"2024-12-18T16:37:53","modified_gmt":"2024-12-18T16:37:53","slug":"influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1","status":"publish","type":"post","link":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/","title":{"rendered":"Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1"},"content":{"rendered":"

As brand marketers and corporate communications professionals dive into 2024, we\u2019re already contemplating what lies ahead for the year, particularly in the realm of influencer marketing. With a global spending of $34 billion and US spending at $26 billion dedicated to influencer marketing initiatives, the digital marketing industry is evolving rapidly.<\/p>\n

In 2023, our clients\u2019 emphasis was placed largely on authenticity, forging long-term partnerships with influencers, and diversity of content\/partners. All topics discussed locally at Minneapolis\/St. Paul\u2019s Social Media Breakfasts and nationally, at ADWEEK\u2019s Creatorverse conference in New York City.<\/p>\n

At Maccabee, we applied many of these influencer strategies successfully in collaboration with clients such as Kemps Dairy and Handy Products. Let\u2019s take a look at 3 influencer marketing trends agencies and their clients can expect to see from bold brands and multi-channel creators:<\/p>\n

Emergence of New Digital Platforms<\/u><\/strong><\/p>\n

The landscape of social media platforms has undergone significant evolution, with Instagram, TikTok, and YouTube playing pivotal roles in amplifying influencers’ reach and impact.<\/p>\n

The emergence of platforms such as Lapse and BeReal potentially introduce new opportunities for influencers to connect with audiences by leaning into authenticity through the candid \u2018journal-like\u2019 atmosphere created on the platforms. Being followers often crave getting more genuine, behind-the-scenes look into influencer life \u2014 it will be interesting to see if the brand starts to harness some of these more niche platforms for paid collaborations.<\/p>\n

We can expect to continue to see more of these niche platforms emerge this year \u2014centered around people documenting shared interests such as hobbies, careers, life moments, or hardships. This can create fertile ground for targeted marketing for brands to position themselves as authorities within these communities, fostering authentic connections and meaningful engagement. Staying vigilant in identifying and leveraging these emerging channels is key for marketers to stay ahead in this dynamic landscape.<\/p>\n

Evolution of Online Content Formats<\/u><\/strong><\/p>\n

The digital landscape has witnessed a shift with the rise of short-form video content (30 to 60 seconds) becoming a dominant force in influencing user engagement. The sustained popularity of platforms like TikTok has reshaped content consumption habits, making it imperative for influencers and marketers to comprehend the nuances that differentiate platforms and tailor their strategies accordingly.<\/p>\n

 <\/p>\n

With TikTok becoming the go-to choice for users seeking quick, entertaining, and easily digestible content, many brands have capitalized, such as Dunkin Donuts<\/a> and the San Diego Zoo<\/a>.<\/p>\n

In response to the surge in short-form video dominance, influencers and marketers must recalibrate their strategies. This involves not only creating content tailored to the unique characteristics of each platform but also staying attuned to evolving trends within short-form video content such as adapting influencer marketing strategies encompasses collaborating with influencers who excel in crafting engaging short-form videos, leveraging trends (such as \u2018Get Ready With Mes, \u2018Day in the Lifes\u2019, etc.) and harnessing the interactive features specific to each platform.<\/p>\n

 <\/p>\n

Micro-Influencers and Authenticity<\/strong><\/p>\n

Over the last year, we\u2019ve seen a noticeable shift towards embracing micro-influencers (influencers with less than 100K followers), emphasizing authenticity and a more intimate connection with audiences. Evaluating the rise of micro-influencers is crucial for understanding their appeal and impact on audience trust.<\/p>\n

To leverage the authenticity inherent in micro-influencers, brands and influencers must develop thoughtful collaboration strategies. This includes aligning with the micro-influencer’s values, engaging with their community online, and capitalizing on their storytelling capabilities.<\/p>\n

Despite having smaller follower counts, these influencers demonstrate elevated levels of engagement. Brands are recognizing that these influencers, with their committed and targeted follower base, often yield greater effectiveness in terms of driving engagement and conversions compared to more general influencers.<\/p>\n

Rather than aiming for a broad appeal across diverse audiences, focusing on influencers with smaller audiences prioritizes establishing genuine connections within specific communities and interests. It’s like having a discussion with a neighbor instead of addressing a crowd\u2014more personal, more relevant, and often, significantly more influential.<\/p>\n

Stay Tuned for Part 2\"Girl<\/strong><\/p>\n

As we enter 2024, the influencer landscape is full of potential, for both B2C and B2B marketers. According to a recent Influencer Marketing Hub<\/a> study \u2014 67%<\/u><\/strong> percent of respondents plan to increase their budget for influencer marketing initiatives in 2024. Keeping up with these trends will be crucial if you want to navigate this constantly evolving terrain successfully and create partnerships that stand out among the clutter.<\/p>\n

The fun doesn\u2019t stop here \u2014 stay tuned for part 2 of this blog for more thoughts on influencer marketing trends for 2024.<\/p>\n

To learn more about Maccabee\u2019s influencer marketing services, visit: https:\/\/maccabee.com\/what-we-do\/influencer-marketing\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As brand marketers and corporate communications professionals dive into 2024, we\u2019re already contemplating what lies ahead for the year, particularly in the realm of influencer marketing. With a global spending of $34 billion and US spending at $26 billion dedicated to influencer marketing initiatives, the digital marketing industry is evolving rapidly. In 2023, our clients\u2019…<\/p>\n","protected":false},"author":26,"featured_media":2430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nInfluencer Marketing Trends You Must Be Ready For In 2024 - Part 1 - Maccabee Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing Trends You Must Be Ready For In 2024 - Part 1 - Maccabee Blog\" \/>\n<meta property=\"og:description\" content=\"As brand marketers and corporate communications professionals dive into 2024, we\u2019re already contemplating what lies ahead for the year, particularly in the realm of influencer marketing. With a global spending of $34 billion and US spending at $26 billion dedicated to influencer marketing initiatives, the digital marketing industry is evolving rapidly. In 2023, our clients\u2019…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Maccabee Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-13T13:25:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-18T16:37:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/info.maccabee.com\/blog\/wp-content\/uploads\/2024\/01\/shutterstock_1330668950-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Larson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Larson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/\"},\"author\":{\"name\":\"Emma Larson\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#\\\/schema\\\/person\\\/7d1e999f2d5ca45be3c1d67e4cd1b8e1\"},\"headline\":\"Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1\",\"datePublished\":\"2024-03-13T13:25:27+00:00\",\"dateModified\":\"2024-12-18T16:37:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/\"},\"wordCount\":760,\"image\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1330668950-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/\",\"url\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/\",\"name\":\"Influencer Marketing Trends You Must Be Ready For In 2024 - Part 1 - Maccabee Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1330668950-scaled.jpg\",\"datePublished\":\"2024-03-13T13:25:27+00:00\",\"dateModified\":\"2024-12-18T16:37:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#\\\/schema\\\/person\\\/7d1e999f2d5ca45be3c1d67e4cd1b8e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1330668950-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/shutterstock_1330668950-scaled.jpg\",\"width\":2560,\"height\":1323,\"caption\":\"Social media influencers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/\",\"name\":\"Maccabee Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#\\\/schema\\\/person\\\/7d1e999f2d5ca45be3c1d67e4cd1b8e1\",\"name\":\"Emma Larson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3612bb06f080f18bb8831bb0936d9dac0d763cdb504224c32b28267f36d5f6f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3612bb06f080f18bb8831bb0936d9dac0d763cdb504224c32b28267f36d5f6f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3612bb06f080f18bb8831bb0936d9dac0d763cdb504224c32b28267f36d5f6f?s=96&d=mm&r=g\",\"caption\":\"Emma Larson\"},\"description\":\"Emma joined Maccabee after serving as Marketing Communications Intern at Hamline University, where she supported the University\u2019s newsroom webpage, executed social media planning across all channels, and produced videos for social media. Prior to Hamline University, Emma worked as Events and Promotion Intern for the Minnesota Wild; and Public Relations and Events Intern at One Simple Plan Communications. Before that, she managed all social media platforms for Minnesota Hockey Camps. What\u2019s more, Emma participated in the Edward R. Murrow International Journalistic Mentorship Program and studied abroad in the Netherlands, England and Italy, followed by reporting from Phuket, Thailand. She is a graduate of Hamline in Communications Studies and Digital Media Arts.\",\"url\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/author\\\/emmalarson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing Trends You Must Be Ready For In 2024 - Part 1 - Maccabee Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/","og_locale":"en_US","og_type":"article","og_title":"Influencer Marketing Trends You Must Be Ready For In 2024 - Part 1 - Maccabee Blog","og_description":"As brand marketers and corporate communications professionals dive into 2024, we\u2019re already contemplating what lies ahead for the year, particularly in the realm of influencer marketing. With a global spending of $34 billion and US spending at $26 billion dedicated to influencer marketing initiatives, the digital marketing industry is evolving rapidly. In 2023, our clients\u2019…","og_url":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/","og_site_name":"Maccabee Blog","article_published_time":"2024-03-13T13:25:27+00:00","article_modified_time":"2024-12-18T16:37:53+00:00","og_image":[{"width":2560,"height":1323,"url":"https:\/\/info.maccabee.com\/blog\/wp-content\/uploads\/2024\/01\/shutterstock_1330668950-scaled.jpg","type":"image\/jpeg"}],"author":"Emma Larson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emma Larson","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#article","isPartOf":{"@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/"},"author":{"name":"Emma Larson","@id":"https:\/\/info.maccabee.com\/blog\/#\/schema\/person\/7d1e999f2d5ca45be3c1d67e4cd1b8e1"},"headline":"Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1","datePublished":"2024-03-13T13:25:27+00:00","dateModified":"2024-12-18T16:37:53+00:00","mainEntityOfPage":{"@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/"},"wordCount":760,"image":{"@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#primaryimage"},"thumbnailUrl":"https:\/\/info.maccabee.com\/blog\/wp-content\/uploads\/2024\/01\/shutterstock_1330668950-scaled.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/","url":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/","name":"Influencer Marketing Trends You Must Be Ready For In 2024 - Part 1 - Maccabee Blog","isPartOf":{"@id":"https:\/\/info.maccabee.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#primaryimage"},"image":{"@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#primaryimage"},"thumbnailUrl":"https:\/\/info.maccabee.com\/blog\/wp-content\/uploads\/2024\/01\/shutterstock_1330668950-scaled.jpg","datePublished":"2024-03-13T13:25:27+00:00","dateModified":"2024-12-18T16:37:53+00:00","author":{"@id":"https:\/\/info.maccabee.com\/blog\/#\/schema\/person\/7d1e999f2d5ca45be3c1d67e4cd1b8e1"},"breadcrumb":{"@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#primaryimage","url":"https:\/\/info.maccabee.com\/blog\/wp-content\/uploads\/2024\/01\/shutterstock_1330668950-scaled.jpg","contentUrl":"https:\/\/info.maccabee.com\/blog\/wp-content\/uploads\/2024\/01\/shutterstock_1330668950-scaled.jpg","width":2560,"height":1323,"caption":"Social media influencers"},{"@type":"BreadcrumbList","@id":"https:\/\/info.maccabee.com\/blog\/influencer-marketing-trends-you-must-be-ready-for-in-2024-part-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/info.maccabee.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1"}]},{"@type":"WebSite","@id":"https:\/\/info.maccabee.com\/blog\/#website","url":"https:\/\/info.maccabee.com\/blog\/","name":"Maccabee Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/info.maccabee.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/info.maccabee.com\/blog\/#\/schema\/person\/7d1e999f2d5ca45be3c1d67e4cd1b8e1","name":"Emma Larson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3612bb06f080f18bb8831bb0936d9dac0d763cdb504224c32b28267f36d5f6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3612bb06f080f18bb8831bb0936d9dac0d763cdb504224c32b28267f36d5f6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3612bb06f080f18bb8831bb0936d9dac0d763cdb504224c32b28267f36d5f6f?s=96&d=mm&r=g","caption":"Emma Larson"},"description":"Emma joined Maccabee after serving as Marketing Communications Intern at Hamline University, where she supported the University\u2019s newsroom webpage, executed social media planning across all channels, and produced videos for social media. Prior to Hamline University, Emma worked as Events and Promotion Intern for the Minnesota Wild; and Public Relations and Events Intern at One Simple Plan Communications. Before that, she managed all social media platforms for Minnesota Hockey Camps. What\u2019s more, Emma participated in the Edward R. Murrow International Journalistic Mentorship Program and studied abroad in the Netherlands, England and Italy, followed by reporting from Phuket, Thailand. She is a graduate of Hamline in Communications Studies and Digital Media Arts.","url":"https:\/\/info.maccabee.com\/blog\/author\/emmalarson\/"}]}},"_links":{"self":[{"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/posts\/2403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/comments?post=2403"}],"version-history":[{"count":5,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/posts\/2403\/revisions"}],"predecessor-version":[{"id":2516,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/posts\/2403\/revisions\/2516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/media\/2430"}],"wp:attachment":[{"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/media?parent=2403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/categories?post=2403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info.maccabee.com\/blog\/wp-json\/wp\/v2\/tags?post=2403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}