{"id":2546,"date":"2025-07-23T19:43:16","date_gmt":"2025-07-23T19:43:16","guid":{"rendered":"https:\/\/info.maccabee.com\/blog\/?p=2546"},"modified":"2025-07-28T18:57:38","modified_gmt":"2025-07-28T18:57:38","slug":"building-kick-butt-marketing-career","status":"publish","type":"post","link":"https:\/\/info.maccabee.com\/blog\/building-kick-butt-marketing-career\/","title":{"rendered":"17 Tips For Building a Kick-Butt, Successful Marketing Career"},"content":{"rendered":"

As we celebrate our Minneapolis PR agency\u2019s 29th<\/sup> Anniversary, we\u2019re ready to reveal the secrets that will contribute to your career success in marketing communications. Please keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position, and prepare to take flight as we reveal 17 pearls of wisdom that we\u2019ve learned (sometimes painfully) over nearly three decades as an agency.<\/p>\n

\"error1. MAKE ENOUGH MISTAKES TO SUCCEED<\/strong>.<\/p>\n

If you\u2019re not making mistakes in your career, you\u2019re not taking enough calculated risks. Hey, there\u2019s no shame in making mistakes as long as you learn from them. Research published by the Academy of Management Journal<\/em> found that workers in the NASA space shuttle program, according to Fortune, \u201cnot only learned more from failure than from success but also retained the lessons longer.\u201d<\/p>\n

2. DON’T MAKE THE SAME MISTAKES TWICE.<\/strong><\/p>\n

However, if you make the same mistakes over and over without learning from your errors? Feh, you\u2019re a schlemiel (it\u2019s Yiddish, look it up).<\/p>\n

3. LEARN FROM OTHER PEOPLE’S MISTAKES<\/strong>.<\/p>\n

Apply them to your own career. As bridge player Alfred Sheinwold said: \u201cLearn all you can from the mistakes of others. You won\u2019t have time to make them all yourself.\u201d<\/p>\n

4. NEVER LIE.<\/strong><\/p>\n

No really, just do not lie. You know what lying feels like. Don\u2019t lie to clients. Not to co-workers. Not (dear God) to journalists or bloggers. Promise yourself that you will never, ever make stuff up. Become legendary for your integrity.<\/p>\n

5. GUARD YOUR REPUTATION. \"combo<\/strong><\/p>\n

Fact: Your resume has become one of the least important documents in your career. Your LinkedIn profile? Quite a bit more important. But your reputation and character? What will people you\u2019ve worked with say about you, in private and in confidence, when you\u2019re not in the room? Nothing affects the arc of your career more as your reputation. How do you establish that reputation? See #4 above.<\/p>\n

6. SUPPRESS YOUR EGO, CONTROL YOUR ID<\/strong><\/p>\n

Recognize the narcissist in you and fight it. Absolutely nothing is more corrosive to a career than being someone who is only out for him or herself. Be generous in sharing credit. Embrace humility. Let graciousness flourish. What could be more attractive in our business than a humble genius?<\/p>\n

7. ALWAYS HELP YOUR CO-WORKER OR CLIENT IN CRISIS.<\/strong><\/p>\n

Make it clear you have their back. If a client or co-worker is laid off, be the first reassuring voice they hear and the first to take them out for coffee. Let them know that your network has just become their network. Marketing guru Don Peppers wrote in his memoir that he\u2019d tell clients if they ever lost their jobs, his agency would have an empty office with a phone waiting to support their search for their next position. You\u2019d be shocked how many people won\u2019t even return the calls of someone who just lost their job. People never forget their guardian angels. Your wings are waiting.<\/p>\n

8. MOURN WITH YOUR COLLEAGUES.<\/strong><\/p>\n

If a co-worker or client is grieving the loss of family member…be there. Few others will. When in doubt, attend the funeral of a client or co-worker\u2019s loved one. ‘Swim With The Sharks\u2019 author Harvey Mackay recalls standing outside the synagogue after the funeral of his father and imprinting in his memory the face of every person who cared enough to attend his father\u2019s ceremony.<\/p>\n

9. AVOID SIGNING NON-COMPETES<\/strong>.<\/p>\n

Never sign an employment contract that contains a non-compete clause (Unless I ask you to).<\/p>\n

10. RETURN PHONE CALLS AND EMAILS. FAST<\/strong>.<\/p>\n

Incredibly, few do this \u2013 and if you do, I swear it\u2019ll make a positive impression. Former Minneapolis Star Tribune <\/em>business writer Neal Gendler told me the story about his attempt to reach Edina Realty\u2019s then CEO Ron Peltier for an interview, only to be told by staff that Peltier was in an airplane en route to a distant business meeting. Minutes later, Gendler\u2019s phone rings. Incredibly, it\u2019s Peltier returning the journalist\u2019s call from 30,000 feet. Decades later, Gendler still retells that story with reverence.<\/p>\n

\"books\"11. JUST\u2026READ.<\/strong><\/p>\n

If you\u2019re not reading 100+ pages a week (whether it\u2019s blogs and books, substack posts, LinkedIn content or newspapers, and magazines) about new developments in our PR and digital marketing fields, you\u2019re falling behind the smartest people around you. I\u2019m finding Mashable, Social Media Today, Ragan\u2019s and the HubSpot blog essential reading, but so is the \u201ccontent\u201d created by Hemingway, Conan Doyle, Shakespeare, Bradbury and Norman Mailer.<\/p>\n

12. BE HAPPY FOR EVERYONE ELSE.<\/strong><\/p>\n

Find satisfaction in the success of your competitors. In fact, challenge yourself to be thankful for the success of your archrivals. A big-time theatrical producer once joked with me, \u201cIt\u2019s not enough that I succeed. My friends, too, must fail.\u201d I think he was joking. Instead, become a cheering squad for your peers. It will unsettle your enemies and will charm your competitors.<\/p>\n

13. UNDERSTAND THE POWER OF <\/strong>NAMES.<\/strong><\/p>\n

Try hard not to misspell people\u2019s names. It\u2019s one of the only minor transgressions that people never forgive and forget. I\u2019ve learned this the hard way.<\/p>\n

14. DON\u2019T FORGET TO<\/strong> SAY THANKS.<\/strong><\/p>\n

Master the exquisite art of individualized thank you\u2019s \u2013 personal expressions of gratitude (not a mere email) to anyone who helps you on your career journey. When I was young and foolish, I innocently neglected to thank a prominent Twin Cities business executive who had been enormously helpful when I was networking \u2013 and he remembered that slight for more than five years. Be young, but don’t be foolish.<\/p>\n

15. MIND THE DETAILS<\/strong>.<\/p>\n

The shine of your shoes, the firmness of your handshake, the steadiness of your eye contact, the crispness of your shirt or blouse, your posture, your haircut \u2013 all the things that absolutely should not matter in business, matter enormously. As legendary magician Dai Vernon liked to say: \u201cDetails make perfection, but perfection is no detail.\u201d<\/p>\n

\"extra16. BE ENGAGED AND BE COMMITTED.<\/strong><\/p>\n

Don\u2019t let yourself become an order-taker. Train yourself to be proactive. Become a bold initiator. Go three steps further than anyone expects you to go. Be committed. Lee Aase, former director of the Mayo Clinic Social Media Network, underwent a live broadcast on the Periscope app of his own colonoscopy \u2013 now that\u2019s commitment!<\/p>\n

17. CONNECT WITH NEW PEOPLE THE RIGHT <\/strong>WAY.<\/strong><\/p>\n

Finally, understand what networking really is. It\u2019s not about mining business associates for leads to new clients, your next job, or any other prize that benefits you. Rather, networking is the process of getting to know another human being so that you can learn how to best help them<\/em> out when they\u2019re in need. The Universe will take care of the rest.<\/p>\n","protected":false},"excerpt":{"rendered":"

As we celebrate our Minneapolis PR agency\u2019s 29th Anniversary, we\u2019re ready to reveal the secrets that will contribute to your career success in marketing communications. Please keep your seatbelt fastened, make sure your seat backs and tray tables are in their full upright position, and prepare to take flight as we reveal 17 pearls of…<\/p>\n","protected":false},"author":2,"featured_media":2560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"acf":[],"yoast_head":"\n17 Tips For Building a Kick-Butt, Successful Marketing Career - Maccabee Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.maccabee.com\/blog\/building-kick-butt-marketing-career\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 Tips For Building a Kick-Butt, Successful Marketing Career - Maccabee Blog\" \/>\n<meta property=\"og:description\" content=\"As we celebrate our Minneapolis PR agency\u2019s 29th Anniversary, we\u2019re ready to reveal the secrets that will contribute to your career success in marketing communications. 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