{"id":2566,"date":"2025-09-17T18:38:23","date_gmt":"2025-09-17T18:38:23","guid":{"rendered":"https:\/\/info.maccabee.com\/blog\/?p=2566"},"modified":"2026-01-28T19:17:49","modified_gmt":"2026-01-28T19:17:49","slug":"unwrapping-product-publicity-success-10-pr-tips-for-holiday-gift-guide-placements","status":"publish","type":"post","link":"https:\/\/info.maccabee.com\/blog\/unwrapping-product-publicity-success-10-pr-tips-for-holiday-gift-guide-placements\/","title":{"rendered":"Unwrapping Product Publicity Success: 10 PR Tips for Holiday Gift Guide Placements"},"content":{"rendered":"

Securing a spot for your company\u2019s products in 2025 holiday gift guides is one of the most powerful ways to boost visibility, credibility, and consumer sales this time of year. These guides aren\u2019t just fun lists \u2013 gift guides published by top media outlets, bloggers, and influencers are trusted by shoppers who are actively searching for the perfect presents. For public relations professionals, pitching products for Christmas gift guide inclusion not only positions brands in front of highly engaged audiences, but also helps them stand out in a crowded marketplace. With the right strategy, holiday gift guide placements can drive traffic, generate buzz, and deliver long-term value well beyond the holiday rush.<\/p>\n

Based on our agency\u2019s holiday gift guide success with products from outdoor pizza ovens to specialized beach chairs, here are 10 key tactics to know when working to get your company included in holiday gift guides:\"person<\/p>\n

    \n
  1. Start now!<\/strong> Many media outlets start working on gift guide planning in September, though some start as early as June. Freelance writers likely work on gift guide lists earlier than staff writers. Writers may receive batches of gift guide assignments in September, while others will have rolling deadlines through the week of Christmas.<\/li>\n
  2. Email subject lines are key.<\/strong> Use a clear email subject line to grab the attention of the gift guide editor. Include \u201cHoliday Gift Guide\u201d or something similar, and be specific, not cutesy, with the product that you\u2019re offering. Don\u2019t feel the need to write the headline for the pitched story \u2013 editors will write the headlines for the reporters.<\/li>\n
  3. Tailor and personalize your product pitch.<\/strong> Individualized emails are guaranteed to be more successful than mass outreach. Whether you\u2019re reaching out to a freelance writer or a Shopping or Commerce Editor, reference your contact\u2019s past writing in the opening of your email. If a PR professional gets a reputation for \u201cspraying and praying\u201d, contacts may start to recognize the senders name and think \u201ceasy delete.\u201d<\/li>\n
  4. Know the audience and theme of each gift guide.<\/strong> Research last year\u2019s gift guides and see what and how their gift guides posted last year. Think curation and price point, too. If multiple products are in your email but don\u2019t complement each other, your message may be deleted because it\u2019s too overwhelming.<\/li>\n
  5. Be very clear and specific in your pitch.<\/strong> Don\u2019t assume the journalist you\u2019re contacting knows your brand name. Include a live link to your product, price point\/range for quick reference, and summarize product details in no more than 3-4 bullet points. Emphasize what makes your product unique, especially in a crowded category \u2013 a unique angle may inspire writers to pitch news ideas to their editors, too. For example, one of Maccabee\u2019s newest clients 15 Minute Fun & Done Games<\/a> doesn\u2019t only offer quick, family-fun games, but the box the game is packaged in offers a \u201cSoundDown Pad\u201d to soften the sound of rolling dice.<\/li>\n
  6. Highlight themes and trends.<\/strong> Editors are often looking for trending categories (i.e., sustainable gifts, women- or minority-owned companies, TikTok trends, wellness products, small business, tech gadgets, stocking stuffers). Offer a company your subject matter expert to give quotes that validate the trend, too.\"online<\/li>\n
  7. Affiliate participation can make-or-break it.<\/strong> Digital gift guides often expect products to be available via affiliate links so the media outlet can earn commission. If the product isn\u2019t set up for this, chances of inclusion drop. Amazon is king, then big box retailers such as Target and Walmart. Some writers go so far to say \u201cif a product isn\u2019t on an affiliate program, it\u2019s a non-starter. Major outlets aren\u2019t willing to forgo the money.\u201d<\/li>\n
  8. Inventory must be available in quantities to support gift guide coverage.<\/strong> Limited\/low\/no quantities at retail create a bad consumer experience. For inclusion, your product must be in stock and deliverable in time for the holidays. Presale pitches, unfortunately, won\u2019t get coverage this time of year, either.<\/li>\n
  9. Have all marketing materials ready.<\/strong> Don\u2019t make the journalist work for product information and content assets as there\u2019s likely another product that will take the place of yours if the reporter doesn\u2019t have the info needed in time. The more you ask of a writer, the less likely you are to be included in the gift guide. Embed a low-res image into the body of an email, and include a link to ungated high-res images (without password or expiration date limitations). Offer a sample, and get samples out in a timely manner, too!<\/li>\n
  10. Leverage amplification on owned channels after publication. <\/strong>To expand the audience of your earned media coverage and the positive exposure and credibility gained from third-party endorsements, share the gift guides in which your product is included across all company-owned channels. This will enhance the company’s reputation and brand awareness, ultimately increasing website traffic and referral sources.<\/li>\n<\/ol>\n

    Missing out on holiday gift guide placements can lead your product to be overlooked at the very moment consumers are\"online actively searching for recommendations. Competitors featured in these guides may capture valuable market share (i.e., yours<\/em>!), giving them an advantage in a crowded holiday marketplace. Without a presence in gift guides, your brand risks lower visibility and ultimately missed revenue opportunities during the most critical sales window of the year.<\/p>\n

    Have a question about holiday gift guide pitching, or want the Maccabee team to help your brand get into holiday gift guides this season? Reach out to Paul Maccabee,<\/a> and let\u2019s chat!<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Securing a spot for your company\u2019s products in 2025 holiday gift guides is one of the most powerful ways to boost visibility, credibility, and consumer sales this time of year. These guides aren\u2019t just fun lists \u2013 gift guides published by top media outlets, bloggers, and influencers are trusted by shoppers who are actively searching…<\/p>\n","protected":false},"author":28,"featured_media":2567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nUnwrapping Product Publicity Success: 10 PR Tips for Holiday Gift Guide Placements - Maccabee Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.maccabee.com\/blog\/unwrapping-product-publicity-success-10-pr-tips-for-holiday-gift-guide-placements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unwrapping Product Publicity Success: 10 PR Tips for Holiday Gift Guide Placements - Maccabee Blog\" \/>\n<meta property=\"og:description\" content=\"Securing a spot for your company\u2019s products in 2025 holiday gift guides is one of the most powerful ways to boost visibility, credibility, and consumer sales this time of year. 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