{"id":458,"date":"2019-01-25T21:49:19","date_gmt":"2019-01-25T21:49:19","guid":{"rendered":"http:\/\/info.maccabee.com\/blog\/blog\/six-tips-for-marketers-on-how-to-host-a-successful-influencer-relations-event\/"},"modified":"2020-03-27T22:18:32","modified_gmt":"2020-03-27T22:18:32","slug":"six-tips-for-marketers-on-how-to-host-a-successful-influencer-relations-event","status":"publish","type":"post","link":"https:\/\/info.maccabee.com\/blog\/six-tips-for-marketers-on-how-to-host-a-successful-influencer-relations-event\/","title":{"rendered":"Six tips for marketers on how to host a successful influencer relations event"},"content":{"rendered":"

If you walked by the Quincy Street Kitchen<\/a> in Minneapolis a few weeks ago, you\u2019d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that was no restaurant at the invitation-only soir\u00e9e at Quincy Street. In fact, our PR agency teamed up with client Just BARE\u00ae Chicken<\/a> to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. As you can see from these photos, the atmosphere was festive and fun \u2013 influencers had the opportunity to interact directly with the Just BARE brand via an exclusive, celebrity chef-led experience, and the brand was able to engage with influencers in person.\u00a0<\/p>\n

Interested in hosting your own influencer event? Below are our top six tips that will help any marketer create a successful event:<\/p>\n

1: Be clear about your event objective<\/strong><\/p>\n

Influencer events can be expensive to produce, so be clear about what you\u2019re trying to accomplish for the brand. Are you building relationships between key influencers and your brand? Are you previewing a new product and want it teased to the public? Are you creating brand content that can be shared on your brand\u2019s owned communication platforms? Whatever you\u2019re trying to achieve, make sure the activities you\u2019re including in the influencer event help you accomplish your goal, which will allow you to measure the return on investment (ROI) more effectively.<\/p>\n

2: Think beyond your product category<\/strong><\/p>\n

When considering which influencers to invite, make sure the invitees make sense for your brand. And don\u2019t be afraid to think beyond the immediate category. If your client is a food brand, don\u2019t just invite food influencers. Consider other categories of influencers such as parenting and lifestyle, who can help amplify your brand message to a broader audience.<\/p>\n

3: Give influencers a reason to attend, and make it easy for them to come to your event<\/strong><\/p>\n

Influencers get invited to many events throughout the year. To help cut through the event invite clutter, make your event exclusive to influencers and other VIPs and incorporate experiences they aren\u2019t able to get anywhere else \u2013 such as seeing a new product first or the chance to meet a celebrity.
\n#3.5 Mini tip:<\/strong> Little tricks such as arranging car service or sharing an Uber or Lyft ride code can help turn an invited influencer\u2019s \u201cno\u201d into a \u201cyes.\u201d<\/em><\/p>\n

\"Just<\/p>\n

\"Just<\/p>\n

4. Create an experience and make it interactive<\/strong><\/p>\n

At our Just BARE influencer dinner, brand spokesperson and Food Network star Chef George Duran demonstrated Venezuelan pulled chicken empanadas. But instead of just stopping there, the influencers had the opportunity to make their own empanadas, enabling them to learn first-hand from an expert. Not only did the influencers get excited about learning a new culinary skill, they loved being able to get in on the action. Not surprisingly, social sharing increased considerably during this time frame.
\n#4.5 Mini tip:<\/strong> Speaking of social sharing, have your event hashtag, brand and spokesperson handles displayed throughout the venue for easy (and trackable) reference.<\/em><\/p>\n

\"JustBare<\/p>\n

\"JustBare<\/p>\n

5: Think through your brand story and how it comes to life in your influencer event<\/strong><\/p>\n

From the d\u00e9cor to the food and music, make sure the event elements represent your brand and look cohesive. During our Just BARE event, we worked with the brand spokesperson Chef Duran to create recipes that would be integrated into the three-course dinner, which was paired with organic wine from family-owned farms, both of which matched the Just BARE brand philosophy. The d\u00e9cor featured organic materials, with touches of the Just BARE brand colors. And to tie everything together, we had upbeat ambient music playing in the background. All of these elements lent\u00a0themselves to a memorable and Instagrammable event.<\/p>\n

6. Hangry is a real thing<\/strong><\/p>\n

It doesn\u2019t matter what type of influencer event you\u2019re hosting, make sure to have enough food and beverages on hand. Even though this advice seems obvious, you\u2019d be surprised at how many influencer events come up short in this area. Offering a beverage and having food available as soon as an influencer walks through the door ensures a good first impression. At our Just BARE event, influencers were greeted with a choice of beverage options, and we set up a separate area for appetizers, which included locally-sourced cheese and charcuterie. Pro tip: Always ask if there are any food intolerances in an RSVP follow-up to make sure every influencer has something they can eat and enjoy at your event.<\/p>\n

Below, some of the most delectable images taken at Maccabee\u2019s Quincy Street Kitchen event for Just Bare Chicken.<\/p>\n

\"JustBare<\/p>\n

\"JustBare<\/p>\n

\"JustBare<\/p>\n

\"JustBare<\/p>\n

*All photos by\u00a0Quincy Street Kitchen<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you\u2019d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that was no restaurant at the invitation-only soir\u00e9e at Quincy Street. In fact, our PR…<\/p>\n","protected":false},"author":2,"featured_media":1986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSix tips for marketers on how to host a successful influencer relations event - Maccabee Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.maccabee.com\/blog\/six-tips-for-marketers-on-how-to-host-a-successful-influencer-relations-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six tips for marketers on how to host a successful influencer relations event - Maccabee Blog\" \/>\n<meta property=\"og:description\" content=\"If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you\u2019d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. 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