{"id":524,"date":"2015-08-26T10:09:00","date_gmt":"2015-08-26T10:09:00","guid":{"rendered":"http:\/\/info.maccabee.com\/blog\/blog\/6-awesome-examples-of-leveraging-corporate-history-in-brand-storytelling\/"},"modified":"2024-12-18T15:56:37","modified_gmt":"2024-12-18T15:56:37","slug":"6-awesome-examples-of-leveraging-corporate-history-in-brand-storytelling","status":"publish","type":"post","link":"https:\/\/info.maccabee.com\/blog\/6-awesome-examples-of-leveraging-corporate-history-in-brand-storytelling\/","title":{"rendered":"6 Awesome Examples of Leveraging Corporate History in Brand Storytelling"},"content":{"rendered":"

You\u2019re scrolling through Facebook and your past posts – with images recalling a five-year-old inside joke, best friend\u2019s wedding, or favorite family vacation at the lake – spark memories that come flooding back like it was yesterday. Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we\u2019d like to remember them!)<\/p>\n

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength.<\/p>\n

But, it takes strategic insight and smart planning to communicate a brand\u2019s history well. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.<\/p>\n

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1. Legos’ Corporate History Video<\/h3>\n

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that’s true to its brand.<\/p>\n

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently<\/a> for surpassing more than one million views in less than a week. “By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. When customers get this rare glimpse, they tend to feel more connected to the company.”<\/p>\n

Plus, as Contently goes on to say, “a good story will make a brand seem unique among similar fierce competition.” The video, narrated by the grandson of Lego founder Ole Kirk Christiansen, was created to celebrate the 80th anniversary of the Lego brand.<\/p>\n