{"id":24,"name":"Christine Scherping","url":"https:\/\/maccabee.com\/our-team\/christine-scherping\/","description":"Christine comes to Maccabee from the agency Carmichael Lynch Relate, where as VP she drove brand visibility and sales growth in partnership with integrated teams for key retail and CPG clients such as Sherwin-Williams, Schwan\u2019s Company, Red Baron Pizza, Edwards Desserts, Arla, Castello, Bath &amp; Body Works, Ooma and Meet Minneapolis.\r\n\r\nBefore that, Christine served as Account Supervisor at Colle &amp; McVoy\/Exponent PR, managing integrated marketing campaigns for Caribou Coffee, Land O\u2019Lakes, Duluth Trading Company, Carlson Rezidor\/Country Inns &amp; Suites, Starkey Hearing, Novartis and Manhattan Toy. She offers Maccabee clients expertise in integrated communications, media and influencer relations, digital marketing, PR, and brand marketing campaigns. Her passion is collaborating with teams and clients to figure out the best marketing mix to drive brand\/product awareness and business results.\r\n\r\nChristine serves on the Marketing Committee of Meet Minneapolis, and has been a Board Member of the Minneapolis Aquatennial and a co-chair of the Minneapolis chapter of IPG Women\u2019s Leadership Network. Christine\u2019s work has been recognized in some of the industry\u2019s leading award programs, including PR Week, Silver Anvils and SABREs. She was also named one of PR Week\u2019s Women Champions of PR in 2016.","link":"https:\/\/info.maccabee.com\/blog\/author\/christinemaccabee-com\/","slug":"christinemaccabee-com","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/a10dd04739d940f671f9d38af9347045de416046bce85645b0f5b073b2ad99b8?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/a10dd04739d940f671f9d38af9347045de416046bce85645b0f5b073b2ad99b8?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/a10dd04739d940f671f9d38af9347045de416046bce85645b0f5b073b2ad99b8?s=96&d=mm&r=g"},"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christine Scherping, Author at Maccabee Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/info.maccabee.com\/blog\/author\/christinemaccabee-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Christine Scherping, Author at Maccabee Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/info.maccabee.com\/blog\/author\/christinemaccabee-com\/\" \/>\n<meta property=\"og:site_name\" content=\"Maccabee Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/b25391daa2095716d8ed7561188e3844?s=500&d=mm&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/author\\\/christinemaccabee-com\\\/\",\"url\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/author\\\/christinemaccabee-com\\\/\",\"name\":\"Christine Scherping, Author at Maccabee Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/author\\\/christinemaccabee-com\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/author\\\/christinemaccabee-com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/author\\\/christinemaccabee-com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Christine Scherping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/\",\"name\":\"Maccabee Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/info.maccabee.com\\\/blog\\\/#\\\/schema\\\/person\\\/d866e79388233c85fddabc48aa696842\",\"name\":\"Christine Scherping\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a10dd04739d940f671f9d38af9347045de416046bce85645b0f5b073b2ad99b8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a10dd04739d940f671f9d38af9347045de416046bce85645b0f5b073b2ad99b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a10dd04739d940f671f9d38af9347045de416046bce85645b0f5b073b2ad99b8?s=96&d=mm&r=g\",\"caption\":\"Christine Scherping\"},\"description\":\"Christine comes to Maccabee from the agency Carmichael Lynch Relate, where as VP she drove brand visibility and sales growth in partnership with integrated teams for key retail and CPG clients such as Sherwin-Williams, Schwan\u2019s Company, Red Baron Pizza, Edwards Desserts, Arla, Castello, Bath &amp; Body Works, Ooma and Meet Minneapolis. Before that, Christine served as Account Supervisor at Colle &amp; McVoy\\\/Exponent PR, managing integrated marketing campaigns for Caribou Coffee, Land O\u2019Lakes, Duluth Trading Company, Carlson Rezidor\\\/Country Inns &amp; Suites, Starkey Hearing, Novartis and Manhattan Toy. She offers Maccabee clients expertise in integrated communications, media and influencer relations, digital marketing, PR, and brand marketing campaigns. Her passion is collaborating with teams and clients to figure out the best marketing mix to drive brand\\\/product awareness and business results. Christine serves on the Marketing Committee of Meet Minneapolis, and has been a Board Member of the Minneapolis Aquatennial and a co-chair of the Minneapolis chapter of IPG Women\u2019s Leadership Network. Christine\u2019s work has been recognized in some of the industry\u2019s leading award programs, including PR Week, Silver Anvils and SABREs. 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