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Olympic-Level Influencer Marketing: How Visa, Skims, Adidas and Reese’s Scored Big at the 2024 Games
The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms…
Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1
As brand marketers and corporate communications professionals dive into 2024, we’re already contemplating what lies ahead for the year, particularly in the realm of influencer…
Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference
As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi, Home Depot, and BEHR…