The MaccaPR Blog

Every organization needs a trusted communication agency with guts, experience and oodles of creativity; an agency that can guide them toward the most effective use of every marketing channel. Welcome to the MaccaPR blog.

Social media influencers

Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1

As brand marketers and corporate communications professionals dive into 2024, we’re already contemplating what lies…

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Coca-Cola painting image.

5 Experiential Trends Every Brand Marketer Must Know For 2024 

Over a year ago, I was surrounded by flames. Although, not in any life-threatening or…

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2023 banner

Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023

“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra….

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HAVEN Conference

Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

As I touched down in Atlanta recently, I was excited to join over 500+ influencers…

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Christine at 2022 CES

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to…

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Sharper Angle Panelists

Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media…

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Kevin Hunt and Tim Brunelle

Content Marketing Secrets of General Mills and Land O’ Lakes

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic…

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Woman in grocery store pushing cart full of food.

Food Marketers Master Class: Five Delicious Post-Pandemic Tips To Promote Food Products (and Beyond!)

What should every food & beverage marketer know now about product publicity, new digital tools…

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Author Joe Pulizzi

Doubling Down on Content Marketing: Advice from Best-Selling Author, Joe Pulizzi

Any presentation that includes bar charts made with milk chocolate pieces has to be good,…

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Arik Hanson

9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing,…

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Magician shuffling cards in mid air

Nine Marketing Secrets of Houdini and Other Master Magicians

Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell,…

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Empty KTSP Broadcast Studio

6 Ways to Score a Broadcast Interview in the Midst of COVID-19

Has anything changed with how PR pros and corporate communicators should approach TV and radio…

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will…

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Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part Two]

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective…

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Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part One]

In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear,…

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Pandemic Communications: Cutting Through The Noise

During a global pandemic and economic crisis, what is the impact of your brand communications?…

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Virtual Events 101: How To Transition Your In-Person Panel To A Digital Platform

Maccabee dives deeper into the topics of virtual events during our Sharper Angle digital event…

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Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot –…

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4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight…

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How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation…

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with…

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can…

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast…

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Six tips for marketers on how to host a successful influencer relations event

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d…

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

Who was the most photographed and talked about person at the 2019 Golden Globe Awards?…

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Furious Journalist

5 Ways to infuriate journalists with your online newsroom

Is your online newsroom a warm and welcoming haven for the media who are vital…

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How Clients Can Get Their PR Agency To Love Them (And Why Clients Should Care!)

Does your PR agency love you? No really, do they absolutely adore working for your…

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Is Your Social Media Voice Helping Or Hurting Your Brand?

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan…

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PR War Stories: Preparing Your CEO to Testify Before Congress

Which would your CEO rather do: testify before hostile members of Congress under oath or…

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6 Awesome Examples of Leveraging Corporate History in Brand Storytelling

You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside…

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Become Epic with Content Marketing: Interview with author Joe Pulizzi

When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego,…

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