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Best Practices for Effective Online Reviews Management
If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a…
Katie Lambrecht
What Every Communicator Must Consider During this Heated Election Season
Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we…
Jean Hill
Olympic-Level Influencer Marketing: How Visa, Skims, Adidas and Reese’s Scored Big at the 2024 Games
The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms…
Emma Larson
5 Media Training Lessons From the Disastrous Testimony of MIT, Harvard And UPenn Presidents
When the presidents of MIT, Harvard and the University of Pennsylvania agreed to testify before Congress last December about the antisemitism engulfing their campuses, they…
Paul Maccabee
Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference
As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi, Home Depot, and BEHR…
Emma Larson
Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus
Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski, associate director of social media for…