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Beyond the Hype: Your Guide to Influencer Marketing Success in 2025
Beyond the Hype: Your Guide to Influencer Marketing Success in 2025 Feeling lost in the ever-changing world of influencer marketing? You’re not alone. Brands struggle…
Christine Scherping
New Year, New Predictions, Same Goal: Authenticity
Welcome to 2025! No matter whether you’re a PR pro inside a corporation, a non-profit or an agency, you’re responsible for guiding your organization through…
Elyse Bauchle
Best Practices for Effective Online Reviews Management
If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a…
Katie Lambrecht
What Every Communicator Must Consider During this Heated Election Season
Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we…
Jean Hill
Olympic-Level Influencer Marketing: How Visa, Skims, Adidas and Reese’s Scored Big at the 2024 Games
The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms…
Emma Larson
5 Media Training Lessons From the Disastrous Testimony of MIT, Harvard And UPenn Presidents
When the presidents of MIT, Harvard and the University of Pennsylvania agreed to testify before Congress last December about the antisemitism engulfing their campuses, they…
