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Olympic-Level Influencer Marketing: How Visa, Skims, Adidas and Reese’s Scored Big at the 2024 Games
The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms…
Emma Larson
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5 Media Training Lessons From the Disastrous Testimony of MIT, Harvard And UPenn Presidents
When the presidents of MIT, Harvard and the University of Pennsylvania agreed to testify before Congress last December about the antisemitism engulfing their campuses, they…
Paul Maccabee
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Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference
As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi, Home Depot, and BEHR…
Emma Larson
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Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus
Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski, associate director of social media for…
Paul Maccabee
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