President

Called a “creativity guru” by the Minneapolis Star Tribune and “always alert to offbeat angles” by the Wall Street Journal, Paul brings to clients 32+ years of PR and social media marketing experience with such brands as 3M, Hormel, Caribou Coffee, General Mills, Deluxe Corp, Pitney Bowes, OfficeMax, NordicTrack, Hazelden, Blue Cross & Blue Shield of Minnesota and Cirque du Soleil.
Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was…

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4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned…

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart…

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of…

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Six tips for marketers on how to host a successful influencer relations event

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken…

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water…

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