President

Called a “creativity guru” by the Minneapolis Star Tribune and “always alert to offbeat angles” by the Wall Street Journal, Paul brings to clients 32+ years of PR and social media marketing experience with such brands as 3M, Hormel, Caribou Coffee, General Mills, Deluxe Corp, Pitney Bowes, OfficeMax, NordicTrack, Hazelden, Blue Cross & Blue Shield of Minnesota and Cirque du Soleil.
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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the…

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Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was…

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4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned…

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart…

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of…

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Six tips for marketers on how to host a successful influencer relations event

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken…

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