President

Called a “creativity guru” by the Minneapolis Star Tribune and “always alert to offbeat angles” by the Wall Street Journal, Paul brings to clients 32+ years of PR and social media marketing experience with such brands as 3M, Hormel, Caribou Coffee, General Mills, Deluxe Corp, Pitney Bowes, OfficeMax, NordicTrack, Hazelden, Blue Cross & Blue Shield of Minnesota and Cirque du Soleil.
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Six tips for marketers on how to host a successful influencer relations event

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken…

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water…

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Furious Journalist

5 Ways to infuriate journalists with your online newsroom

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable,…

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How Clients Can Get Their PR Agency To Love Them (And Why Clients Should Care!)

Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they…

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Become Epic with Content Marketing: Interview with author Joe Pulizzi

When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego, General Mills, Zappos, Sherwin Williams, Ford, Google, Procter & Gamble…

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