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MaccaPR features insights from the Maccabee team, a strategic public relations and digital marketing agency. Dedicated to inspiring marketing and public relations leaders, MaccaPR was named one of Muck Rack’s “Top 25 Must-Read Public Relations Blogs.”
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5 Experiential Trends Every Brand Marketer Must Know For 2024
Over a year ago, I was surrounded by flames. Although, not in any life-threatening or crisis communications way that a typical PR professional might anticipate….
Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part Two]
With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being…
Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part One]
In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what…
Pandemic Communications: Cutting Through The Noise
During a global pandemic and economic crisis, what is the impact of your brand communications? Do you ramp up messaging to stay in touch with…
How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough
As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So,…
5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past…