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MaccaPR features insights from the Maccabee team, a strategic public relations and digital marketing agency. Dedicated to inspiring marketing and public relations leaders, MaccaPR was named one of Muck Rack’s “Top 25 Must-Read Public Relations Blogs.”
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Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part Two]
With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being…
Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part One]
In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what…
Pandemic Communications: Cutting Through The Noise
During a global pandemic and economic crisis, what is the impact of your brand communications? Do you ramp up messaging to stay in touch with…
How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough
As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So,…
5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past…
Is Your Social Media Voice Helping Or Hurting Your Brand?
“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company…