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LinkedIn Insights from Social Media Marketing World 2024: 3 Secrets to Increasing Your LinkedIn Engagement
Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a…
Elyse Bauchle
5 Experiential Trends Every Brand Marketer Must Know For 2024
Over a year ago, I was surrounded by flames. Although, not in any life-threatening or crisis communications way that a typical PR professional might anticipate….
Phoebe Janisch
Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023
“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra. So what can you as a marketing and corporate communications…
Paul Maccabee
Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade
We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the…
Christine Scherping
Content Marketing Secrets of General Mills and Land O’ Lakes
Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing….
Paul Maccabee
Food Marketers Master Class: Five Delicious Post-Pandemic Tips To Promote Food Products (and Beyond!)
What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace?…