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5 Experiential Trends Every Brand Marketer Must Know For 2024 

Over a year ago, I was surrounded by flames. Although, not in any life-threatening or crisis communications way that a typical PR professional might anticipate….

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2023 banner

Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023

“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra. So what can you as a marketing and corporate communications…

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Christine at 2022 CES

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the…

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Kevin Hunt and Tim Brunelle

Content Marketing Secrets of General Mills and Land O’ Lakes

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing….

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Woman in grocery store pushing cart full of food.

Food Marketers Master Class: Five Delicious Post-Pandemic Tips To Promote Food Products (and Beyond!)

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace?…

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Author Joe Pulizzi

Doubling Down on Content Marketing: Advice from Best-Selling Author, Joe Pulizzi

Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? That was surely the case when our public relations…

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