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Pandemic Communications: Cutting Through The Noise
During a global pandemic and economic crisis, what is the impact of your brand communications? Do you ramp up messaging to stay in touch with…
Macca PR
Virtual Events 101: How To Transition Your In-Person Panel To A Digital Platform
Maccabee dives deeper into the topics of virtual events during our Sharper Angle digital event series. Watch the recording here for more insights into transitioning…
Christine Scherping
Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?
It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was…
Paul Maccabee
4 Lessons Marketers Can Learn From That Creepy Peloton Ad
Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned…
Paul Maccabee
How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough
As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So,…
Macca PR
5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past…