The MaccaPR Blog

Every organization needs a trusted communication agency with guts, experience and oodles of creativity; an agency that can guide them toward the most effective use of every marketing channel. Welcome to the MaccaPR blog.

Pandemic Communications: Cutting Through The Noise

During a global pandemic and economic crisis, what is the impact of your brand communications? Do you ramp up messaging to stay in touch with…

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Virtual Events 101: How To Transition Your In-Person Panel To A Digital Platform

SXSW. Coachella. The Tony Awards. Some of the world’s largest events have been cancelled or postponed because of COVID-19, a pandemic that has left many…

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Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was…

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4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned…

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How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So,…

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past…

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