Beyond the Hype: Your Guide to Influencer Marketing Success in 2025  Feeling lost in the ever-changing world of influencer marketing? You’re not alone. Brands struggle…

Welcome to 2025! No matter whether you’re a PR pro inside a corporation, a non-profit or an agency, you’re responsible for guiding your organization through…

If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. But you may also have a…

Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we…

The 2024 Paris Olympics weren’t just about athletes chasing gold; they were also a stage for brands to compete for marketing glory. As digital platforms…

Influencer and brand partnerships are nothing new  — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering…

Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a…

How can you build a powerhouse employer brand that transforms your company into an irresistible “Best Place To Work” magnet? What steps should you take…

As brand marketers and corporate communications professionals dive into 2024, we’re already contemplating what lies ahead for the year, particularly in the realm of influencer…

Over a year ago, I was surrounded by flames. Although, not in any life-threatening or crisis communications way that a typical PR professional might anticipate….

When the presidents of MIT, Harvard and the University of Pennsylvania agreed to testify before Congress last December about the antisemitism engulfing their campuses, they…

“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra. So what can you as a marketing and corporate communications…

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi, Home Depot, and BEHR…

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the…

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski, associate director of social media for…

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing….

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace?…

Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? That was surely the case when our public relations…

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively…

Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell, who are the business gurus that have inspired you? As…

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Ohhh—heavens, yes!…

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the…

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being…

In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger.   As employers explore…

During a global pandemic and economic crisis, what is the impact of your brand communications? Do you ramp up messaging to stay in touch with…

Maccabee dives deeper into the topics of virtual events during our Sharper Angle digital event series. Watch the recording here for more insights into transitioning…

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was…

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned…

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So,…

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past…

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart…

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of…

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken…

Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water…

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable,…

Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they…

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company…

Which would your CEO rather do: testify before hostile members of Congress under oath or be hung by their toes over a blazing Hibachi grill?

You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the…

When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego, General Mills, Zappos, Sherwin Williams, Ford, Google, Procter & Gamble…