The MaccaPR Blog

Every organization needs a trusted communication agency with guts, experience and oodles of creativity; an agency that can guide them toward the most effective use of every marketing channel. Welcome to the MaccaPR blog.

happy employees

Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

How can you build a powerhouse employer brand that transforms your company into an irresistible…

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Social media influencers

Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1

As brand marketers and corporate communications professionals dive into 2024, we’re already contemplating what lies…

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Coca-Cola painting image.

5 Experiential Trends Every Brand Marketer Must Know For 2024 

Over a year ago, I was surrounded by flames. Although, not in any life-threatening or…

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2023 banner

Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023

“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra….

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HAVEN Conference

Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference

As I touched down in Atlanta recently, I was excited to join over 500+ influencers…

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Christine at 2022 CES

Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to…

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Sharper Angle Panelists

Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media…

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Kevin Hunt and Tim Brunelle

Content Marketing Secrets of General Mills and Land O’ Lakes

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic…

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Woman in grocery store pushing cart full of food.

Food Marketers Master Class: Five Delicious Post-Pandemic Tips To Promote Food Products (and Beyond!)

What should every food & beverage marketer know now about product publicity, new digital tools…

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Author Joe Pulizzi

Doubling Down on Content Marketing: Advice from Best-Selling Author, Joe Pulizzi

Any presentation that includes bar charts made with milk chocolate pieces has to be good,…

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Arik Hanson

9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing,…

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Magician shuffling cards in mid air

Nine Marketing Secrets of Houdini and Other Master Magicians

Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell,…

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Empty KTSP Broadcast Studio

6 Ways to Score a Broadcast Interview in the Midst of COVID-19

Has anything changed with how PR pros and corporate communicators should approach TV and radio…

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will…

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Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part Two]

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective…

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Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part One]

In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear,…

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Pandemic Communications: Cutting Through The Noise

During a global pandemic and economic crisis, what is the impact of your brand communications?…

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Virtual Events 101: How To Transition Your In-Person Panel To A Digital Platform

Maccabee dives deeper into the topics of virtual events during our Sharper Angle digital event…

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Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot –…

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4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight…

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How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation…

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with…

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can…

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast…

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Six tips for marketers on how to host a successful influencer relations event

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d…

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Who was the most photographed and talked about person at the 2019 Golden Globe Awards?…

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Furious Journalist

5 Ways to infuriate journalists with your online newsroom

Is your online newsroom a warm and welcoming haven for the media who are vital…

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How Clients Can Get Their PR Agency To Love Them (And Why Clients Should Care!)

Does your PR agency love you? No really, do they absolutely adore working for your…

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Is Your Social Media Voice Helping Or Hurting Your Brand?

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan…

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PR War Stories: Preparing Your CEO to Testify Before Congress

Which would your CEO rather do: testify before hostile members of Congress under oath or…

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6 Awesome Examples of Leveraging Corporate History in Brand Storytelling

You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside…

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Become Epic with Content Marketing: Interview with author Joe Pulizzi

When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego,…

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