The MaccaPR Blog
Every organization needs a trusted communication agency with guts, experience and oodles of creativity; an agency that can guide them toward the most effective use of every marketing channel. Welcome to the MaccaPR blog.
Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023
“It’s tough to make predictions, especially about the future,” said my favorite philosopher, Yogi Berra….
Paul Maccabee
Inside the Influencer’s Perspective — What Marketers Can Learn From The 2022 HAVEN Influencer Conference
As I touched down in Atlanta recently, I was excited to join over 500+ influencers…
Emma Larson
Three Brand Lessons From CES 2022: Turning Your Conference Lemons into Lemonade
We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to…
Christine Scherping
Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus
Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media…
Paul Maccabee
Content Marketing Secrets of General Mills and Land O’ Lakes
Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic…
Paul Maccabee
Food Marketers Master Class: Five Delicious Post-Pandemic Tips To Promote Food Products (and Beyond!)
What should every food & beverage marketer know now about product publicity, new digital tools…
Paul Maccabee
Doubling Down on Content Marketing: Advice from Best-Selling Author, Joe Pulizzi
Any presentation that includes bar charts made with milk chocolate pieces has to be good,…
Jean Hill
9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson
From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing,…
Paul Maccabee
Nine Marketing Secrets of Houdini and Other Master Magicians
Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell,…
Paul Maccabee
6 Ways to Score a Broadcast Interview in the Midst of COVID-19
Has anything changed with how PR pros and corporate communicators should approach TV and radio…
Paul Maccabee
B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer
If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will…
Paul Maccabee
Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part Two]
With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective…
Macca PR
Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part One]
In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear,…
Macca PR
Pandemic Communications: Cutting Through The Noise
During a global pandemic and economic crisis, what is the impact of your brand communications?…
Macca PR
Virtual Events 101: How To Transition Your In-Person Panel To A Digital Platform
Maccabee dives deeper into the topics of virtual events during our Sharper Angle digital event…
Christine Scherping
Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?
It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot –…
Paul Maccabee
4 Lessons Marketers Can Learn From That Creepy Peloton Ad
Will anyone be able to look at a $2,000 Peloton bicycle again with a straight…
Paul Maccabee
How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough
As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation…
Macca PR
5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars
Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with…
Macca PR
5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can…
Paul Maccabee
Secrets of getting your company featured on a podcast: behind the scenes in podcast nation
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast…
Paul Maccabee
Six tips for marketers on how to host a successful influencer relations event
If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d…
Paul Maccabee
11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING
Who was the most photographed and talked about person at the 2019 Golden Globe Awards?…
Paul Maccabee
5 Ways to infuriate journalists with your online newsroom
Is your online newsroom a warm and welcoming haven for the media who are vital…
Paul Maccabee
How Clients Can Get Their PR Agency To Love Them (And Why Clients Should Care!)
Does your PR agency love you? No really, do they absolutely adore working for your…
Paul Maccabee
Is Your Social Media Voice Helping Or Hurting Your Brand?
“We don’t want brands talking at us as if we are dollar signs,” warns Kevan…
Macca PR
6 Awesome Examples of Leveraging Corporate History in Brand Storytelling
You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside…
Macca PR
Become Epic with Content Marketing: Interview with author Joe Pulizzi
When a game-changing marketing strategy has been embraced by such global brands as Coca-Cola, Lego,…