Archive for March 2020
Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?
It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was produced not by a competitor, but by Burger King itself. Oh, did that Moldy Whopper make an impact: AdWeek revealed the Moldy Whopper hashtag received 21 million impressions, while mentions…
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