Archive for August 2020
6 Ways to Score a Broadcast Interview in the Midst of COVID-19
Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Ohhh—heavens, yes! To hear directly from the experts, we invited three of our favorite journalists—WCCO-TV weekend morning meteorologist Mike Augustyniak, KSTP-TV “Twin Cities Live” associate producer Brittany Runck and WCCO Radio host…
Read MoreB2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer
If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Your customers are consumed with uncertainty and, in some cases, vanishing. Long-expected marketing budgets are…
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