Archive for January 2024
5 Experiential Trends Every Brand Marketer Must Know For 2024
Over a year ago, I was surrounded by flames. Although, not in any life-threatening or crisis communications way that a typical PR professional might anticipate. Rather, living abroad in Edinburgh before joining Maccabee allowed me to lead experiential marketing efforts for the Beltane Fire Society: a Scottish non-profit that specializes in putting on modern Celtic…
Read More5 Media Training Lessons From the Disastrous Testimony of MIT, Harvard And UPenn Presidents
When the presidents of MIT, Harvard and the University of Pennsylvania agreed to testify before Congress last December about the antisemitism engulfing their campuses, they couldn’t have predicted the Circle of Hell firestorm that their testimony would generate. But in hindsight, the trio’s catastrophic testimony under withering assault by Republican Representative Elise Stefanik can provide…
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