The MaccaPR Blog

Every organization needs a trusted communication agency with guts, experience and oodles of creativity; an agency that can guide them toward the most effective use of every marketing channel. Welcome to the MaccaPR blog.

Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot – a 45-second time-lapse video of a mold-infested Whopper that was…

Read More »

4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned…

Read More »

How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So,…

Read More »

5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past…

Read More »

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart…

Read More »

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of…

Read More »