The MaccaPR Blog

Every organization needs a trusted communication agency with guts, experience and oodles of creativity; an agency that can guide them toward the most effective use of every marketing channel. Welcome to the MaccaPR blog.

Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part Two]

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective…

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Back to the Workplace: Best Practices for COVID-19 Internal Communications [Part One]

In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear,…

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Pandemic Communications: Cutting Through The Noise

During a global pandemic and economic crisis, what is the impact of your brand communications?…

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Virtual Events 101: How To Transition Your In-Person Panel To A Digital Platform

Maccabee dives deeper into the topics of virtual events during our Sharper Angle digital event…

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Image of the Burger King Moldy Whopper Campaign

Burger King’s Moldy Whopper: The Future Of ‘Viral Marketing’ In A Post- Coronavirus World?

It’s impossible to forget the first time you saw Burger King’s “Moldy Whopper” spot –…

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4 Lessons Marketers Can Learn From That Creepy Peloton Ad

Will anyone be able to look at a $2,000 Peloton bicycle again with a straight…

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How To Build A Successful Social Media Strategy: Why Great Content Alone Isn’t Enough

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation…

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with…

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can…

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast…

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Six tips for marketers on how to host a successful influencer relations event

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d…

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

Who was the most photographed and talked about person at the 2019 Golden Globe Awards?…

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Furious Journalist

5 Ways to infuriate journalists with your online newsroom

Is your online newsroom a warm and welcoming haven for the media who are vital…

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How Clients Can Get Their PR Agency To Love Them (And Why Clients Should Care!)

Does your PR agency love you? No really, do they absolutely adore working for your…

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Is Your Social Media Voice Helping Or Hurting Your Brand?

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan…

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6 Awesome Examples of Leveraging Corporate History in Brand Storytelling

You’re scrolling through Facebook and your past posts – with images recalling a five-year-old inside…

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